Advertising-display device



Edy-qr, 1924,

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GLASTONBURY, CONNECTICUT, ASSIG-NOR TO THE J. B. WILLIAMS COMPANY, OF GLASTONIBUR-Y, CONNECTICUT, A CORPORATION OF CONNECTICUT.

ADVERTISINGDISPLAY DEVICE.

Application filed February 1, 1923. Serial No. 616,228.

To all whom it may concern:

Be it known that I, GEORGE S. Hunsr, a citizen of the United States, and a resident 'of Glastonbury, in the county of Hartford, and State of Connecticut, have invented new and Improved Advertising-Display Devices, of which the following is a specification.

My invention relates to the class of devices used for purposes of advertising display in connection with various articles of merchandise, and an object of my invention, among others, is to provide a device of this kind composed of cartons or similar structures, or representations thereof, so arranged as to suggest the use of a larger number of such cartons or similar structures than are actually empoyed in the device.

One form of my improved advertising display device is illustrated in the accompanying drawings, in which Figure 1 is a top view of an advertislng display device embodying my invention.

Figure 2 is a view in front elevation of the same.

Figure 3 is a view in side elevation.

Figure 4: is a view in cross section through the device, shown as partially folded.

Figure 5 is a perspective view of one of the members of the device in its unfolded condition, all of the members being in this condition when the structure is folded down flat, which condition is partially accomplished by the structure shown in Figure 4.

In the accompanying drawings the numeral 6 indicates a back support, made of any suitable thin material, as cardboard, and this may be of any desired suitable shape. As herein shown it is of rectangular form.

To this back support are secured in any suitable manner, as by an adhesive, supporting containers 7, located preferably at or near the side edges of the back support 6. These supporting containers are in the form of cartons such as are usually employed to contain the goods which are advertised by the display device. These supporting containers are of ordinary form having end flaps 89 to be folded and tucked into the body of the container to close it in an ordinary manner.

When the structure is in its display condition it represents a pile or stack of containers, and in order that such a pile 0r stack suggesting a certain number of the containers as embodied therein may require the use of a minimum number of containers, the latter are arranged in a certain manner, and as illustrated herein. In effecting this purpose a number of supplemental containers 10 of the same construction as the sup porting containers 7 are secured to the latter and to each other, as shown in Figure 1. In this arrangement the supplemental containers overlap the supporting containers and each other to an extent to provide simply sufficient surface to enable the containers to be firmly secured to each other, as by an adhesive, such containers thus being arranged in stepped or staggered relation, and thus providing space 11 between the intermediate containers and the back support and between the supporting containers.

It will thus be seen that a stack or pile of containers will have the appearance of embodying a certain number of containers, when, in fact, they contain a less number than as represented, with a result that a minimum number of containers may be employed to represent a stack or pile of a much greater number. The containers being real containers will, of course, have the usual display matter thereon referring to the goods, and the back support 6 is preferably of greater dimensions than the stack or pile of containers, in the present instance such support extending above the stack or pile and it thus affords space upon which advertising matter may be placed.

When the flaps and tucks of all of the containers are opened, as illustrated in Figure 5, the structure as a whole may be collapsed so that it will be substantially flat, and the carton structures will lie flat against the back support 6, Figure 4 showing the structure as partially folded to such fiat condition.

I claimv1. A display device comprising a back support, and a number of empty foldable containers permanently secured to said sup port and arranged to present a solid front with a space between said containers and said back support and said containers being adapted for folding into flat engagement with the back support.

2. A display device comprising a back support, and a number of empty foldable containers permanently secured to said support and to each other and bounding a space between said containers and said back support and said containers being adapted for folding into flat engagement with the back support.

3. A display device comprising a back support, and a number of empty foldable containers permanently secured to said support in staggered relation and bounding a space between said containers and said back support and said containers being adapted for folding into fiat engagement with the back support.

4. A display device comprising a back support,' and a number of r'oldable containers comprising supporting containers secured to said back, and supplemental containers secured to said supporting containers and to each other by means of overlapping surfaces that receive the securing means.

5. A display device comprising a back support, foldable supporting containers secured to said back in spaced relation, and a number of supplemental containers secured tosaid supporting containers and spaced from said back, ers being also secured to each other by means of their partially overlapping sides and said supplemental containers also being located at different distances from said back.

6. A display device comprising a back support, and toldable containers all of the same size and shape secured to said back support and comprising supporting containers secured to said back in spaced relation, and a number of supplemental containers secured to said supporting containers and spaced from said back, said supplemental containers being also secured to each other by means 01": their partially overlapping sides and at different distances from said back.

GEORGE S. HURST.

said supplemental contain- 

